August 27th, 2010

Bicycle Lanes Becoming a Permanent Fixture in NYC

Recently, some cyclists in NYC were pleasantly surprised by the installation of protected bike lanes around the city.  Long sections of pavement were stripped and then refinished with a layer of smooth light green paint, completely off-limits to motor vehicles.  One of the most notable stretches is on Columbus Avenue between 96th and 77th, where new and old cyclists are sure to take advantage of their city’s newest endorsement of alternative transportation.

Of course, not everyone is pleased about these recent developments.  Many are of the opinion that the bicycle movement is getting out of control in Manhattan, as cyclists cruise along sidewalks, ride against the flow of traffic, and often lock up their bikes in undesignated spots.

Unfortunately for these skeptics, it seems unlikely that the trend will stop anytime soon.  With the number of cyclists having doubled in NYC over the past five years, it would appear that the Big Apple is moving in a particular direction, and isn’t looking back.

August 20th, 2010

Zigo Wins Kids Design Award in Japan!

The Japanese Ministry of Economy, Trade and Industry, along with the non-profit Kids Design Association are jointly promoting “kids design”, a design concept aimed at promoting children’s safety, security and healthy development and creating a living environment comfortable for families expecting or raising children.  The Kids Design Award is aimed at honoring designs that (1) contribute to children’s safety and security, (2) foster children’s creativity and bright future, and (3) are conducive to child bearing and rearing. In granting the award, the committee appreciated the novelty of the design of the Zigo Leader.

We are thrilled to receive this recognition,” explained Michal Ehrenreich, SOMA Cycle’s CEO. “The Zigo Leader is a global phenomenon, with units being sold in more than 20 countries. We congratulate our distributor in Japan for applying for and winning this award for the Leader. We feel that we really hit it on all three design points of the competition.”

The committee was optimistic that the charm and design of the Zigo could be a first step towards adapting sustainable infrastructure to meet the needs of future generations.  We are honored to receive this recognition and look forward to more Zigo updates to come from Japan.

August 2nd, 2010

August 7th and 8th!

We have a couple exciting events planned for the first full weekend of August:

On Saturday, August 7th, we are pumped to be attending the first day of Summer Streets 2010! For the third year in a row, the NYC Dept of Transportation will temporarily close Park Avenue and connecting streets from the Brooklyn Bridge to Central Park to motor vehicles and open it up to people on three consecutive Saturdays in August.  If you can’t make it this Saturday, don’t worry.  You can still catch the fun on August 14th and 21st!  Check it out at and be sure to look for members of the Zigo Team!  (Be sure to ask us for a summer treat!)

But wait, there’s more!

Come meet the Zigo Team for a Family Bike Ride on August 8th, sponsored by Marty’s Reliable Cycle. We will be at Loantaka Park on South Street in Morristown at 9am to offer rides and demos. For directions and more information, visit


This is sure to be the start of a very exciting month for Zigo!

Older Entries »